Advergames · Playable Ads · Gamification

Games for players,
brands and
Magical Experiences

We create advergames, playable ads, and gamified experiences where the brand is part of the story — and rewards the player instead of interrupting them.

Start a project What we build

The opportunity

The world is full of gamers

Different behaviors, every audience — and gaming now generates more revenue than movies, TV, and music combined.

Gamer profiles

Brazil · Newzoo 2025

Casual Gamer42%

Hardcore19%

Party Gamer21%

Popcorn Gamer18%

Brazil is gamer

Latin America market

150M

Gamers

$2.4B

Market revenue

Platforms

Mobile 60%Console 31%PC 30%

More than entertainment

Global revenue comparison

Games$148B

Movies & Series$51B

Music$22B

Global gaming market: $187.7B total revenue. Because gaming is more than entertainment.

Our belief

Every great game
starts with a world.

And every great brand deserves one.

That's why Oniric Builders exists — to craft worlds where your brand lives inside the experience, not beside it.

What we build

Three ways to make your brand playable

Original Brand Games

We design and develop advergames and branded games built around your brand. Not adaptations — entire worlds created from the ground up to express your identity through gameplay.

AdvergamesBranded GamesFull Production

Gamified Experiences

We apply brand gamification to events, campaigns, and marketing activations. Whether online or live, we turn participation into engagement and audiences into players.

GamificationCampaignsLive Activations

Playable Ads

We create playable ads that reward players instead of interrupting them. Unlike playable ads built only to drive app installs, ours create meaningful brand exposure: players complete a mini-game, unlock vouchers, discounts or rewards, then continue the experience — no downloads, no friction.

Playable AdsRewardsBrand Exposure

The Oniric Team